The Association québécoise des spas

The Association québécoise des spas (AQS) has commissioned TouriScope to conduct an inventory of the spa sector in Quebec, particularly with regard to its positioning in terms of the tourism experience. The approach therefore made it possible to define the positioning of the spa product as a whole, in order to better define the tourist perception associated with the product today. The holding of a participatory ideation workshop with members provided an opportunity to collectively reflect on the next steps in a development process as an industry. This work will then make it possible to develop a positioning strategy to attract more tourists from outside Quebec.