Rather of the hybrid type, I like projects that involve both parts of my brain, the creative and the analytical. For me, combining logic and emotion is inseparable and allows projects to be meaningful and 100% aligned with your values.

Meeting, exchanging, observing, validating in the field allows me, like an anthropologist, to understand situations and immerse myself in problems. Next comes thinking over with the client, where we identify, explore and experiment the possible solutions. Convinced that everyone is part of the equation, I like to involve the manager, the employee, the resident or the tourist in my approach to develop a product, a service, an experience that makes more sense for everyone and which will last long-term.

My academic background in tourism allowed me to acquire a detailed knowledge of the challenges of integrated tourism development, in addition to a solid research base. The efficiency of a good business intelligence upstream of the project is for me the key to future effective, coherent and relevant strategies.

To continue to innovate and inspire me, I am interested in various sectors of activity and open to other approaches / concepts. I particularly like the outdoor tourism and adventure sectors, for which I favor eco-friendly avenues. This development strategy for the future is my way of contributing to more engaged and smarter tourism.