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Enlighten your ideas

The best ideas are born from a change of perspective. Through our articles, we not only seek to stimulate your creativity and guide your decision-making, we also share with you concrete tools to develop your know-how.

Aude Lenoir

3 strategies to raise awareness of your sustainable practices and offers

Travellers are adopting increasingly green behaviour and expect similar changes from tourism businesses.

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Caroline Asselin

The ABC of a seduction operation with residents

Staycation, or “locatourism”, does not date from the pandemic, but is a trend that has been growing in importance for several years. 

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Camille Derelle Aubut

Nature’s Nightlife – Attractions Before Dawn

Far from the vibrancy of big city nightlife, natural attractions are tapping into the potential for tourism after sundown.

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Aude Lenoir

The Rise of Authentic Experiences

This summary presents managerial-type information about the Authentic Experiencer. It was designed as a practical tool dedicated to Quebec tourism managers.

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Caroline Asselin

How to do a strategic watch without spending the week there

Do you feel overwhelmed by the diversity of sources to follow to stay up to date with tourism news? Follow our advice and you'll feel in control without spending too much time.

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Nadège Domergue

Lean, Six Sigma, Design Thinking and Agility

Far from being the prerogative of certain industries or certain people within the company, they especially benefit from being better known and adopted in an era of services where the customer experience now makes ALL the difference.

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WHITE PAPER

Collecting Customer Data

Guide for small and medium-sized tourism organizations.

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