The best ideas are born from a change of perspective. Through our articles, we not only seek to stimulate your creativity and guide your decision-making, we also share with you concrete tools to develop your know-how.
Travellers are adopting increasingly green behaviour and expect similar changes from tourism businesses.
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Staycation, or “locatourism”, does not date from the pandemic, but is a trend that has been growing in importance for several years.
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Far from the vibrancy of big city nightlife, natural attractions are tapping into the potential for tourism after sundown.
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This summary presents managerial-type information about the Authentic Experiencer. It was designed as a practical tool dedicated to Quebec tourism managers.
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Maintaining customers over the long-term is a major challenge for small and medium-sized enterprises. So, why and how to stand out with an effective and attractive loyalty program?
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Do you want to promote your offerings through a package deal, but don’t know where to start? This article will show you how, from idea creation to evaluation of the results.
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Do you feel overwhelmed by the diversity of sources to follow to stay up to date with tourism news? Follow our advice and you'll feel in control without spending too much time.
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Far from being the prerogative of certain industries or certain people within the company, they especially benefit from being better known and adopted in an era of services where the customer experience now makes ALL the difference.
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Guide for small and medium-sized tourism organizations.
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Our slogan and illustrations hide many symbols and meanings that represent our history, our vision, our values, our offer and our relationship with you.
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