ACOA
Boosting the performance of Atlantic tourism businesses
Camille Derelle Aubut is certified by the Atlantic Canada Opportunities Agency (ACOA) to carry out the Accelerated Market Readiness Program (AMRP). To date, she has supported more than 60 companies through this program, including Cape Breton Highlands National Park, the Shediac Lobster Festival, the New Brunswick Botanical Garden and many others.
The AMRP takes the form of personalized mentoring and is based on various stages, ranging from the diagnostic of the offer, identifying the stakes of operators to assessing their degree or their ability to become truly "market-ready". Market readiness is about maximizing the delivery of quality, competitive and cost-effective experiences to meet the needs of an increasingly diverse clientele.
The AMRP takes the form of personalized mentoring and is based on various stages, ranging from the diagnositic of the offer, identifying the stakes of operators to assessing their degree or their ability to become truly "market-ready". Market readiness is about maximizing the delivery of quality, competitive and cost-effective experiences to meet the needs of an increasingly diverse clientele.
Photo credit: Cape Breton Highlands National Park © Destination Canada / Parks Canada
“(…) The resulting report (more like a manual to success), seemingly miraculously delivered the next day, thoroughly detailed her learnings and if the recommendations within are implemented, it will no doubt lead to increased visitation and thus revenue for that business. Every step, from beginning to end, was flawless. The overall report delivered at the conclusion of the program will not sit on a shelf collecting dust (…)”
