Ouranos

Communication tools to better understand adaptation to climate change and take action

Creation of strategic knowledge tools
Creation of strategic knowledge tools
Creation of strategic knowledge tools
CONTEXT

Ouranos is a consortium of scientists specializing in adapting to climate change. In recent years, Ouranos has carried out several major studies and research with the tourism industry. They revealed the importance of supporting and equipping managers with decision-making tools to build a more resilient and efficient tourism economy in the medium and long term.

APPROACH

Ouranos drew on TouriScope's expertise to co-create and disseminate communication tools on adapting to climate change. These tools, whose content is mainly derived from tourism industry-specific research and studies carried out in recent years, aim to inform different audiences such as tourism development organizations, managers and municipalities, in order to help them integrate climate change into their future strategic vision.

TouriScope has thus accompanied Ouranos in the popularization of this scientific content and in the search for the best tools to keep them operational and useful for the various tourism players.

These tools have taken the form of:

- Articles such as "Did you know that...?"
- Case studies highlighting forward-thinking managers  
- Thematic leaflets (outdoors, urban, winter, etc.)

RESULTS

The development of these different tools aims to facilitate appropriation by managers of the knowledge about climate change that will ultimately contribute to informed decision-making at different levels (strategy, operation, investment) and the emphasis of innovative actions.

Ouranos Tourism Program Information Toolkit

Photo credits: Îles-de-la-Madeleine © Tourisme Québec/ Mondoux, Louise

Ouranos, Consortium régional sur les changements climatiques au Québec, avait pour mandat avec le Ministère de tourisme de produire des outils de communication pour sensibiliser l’industrie touristique aux changements climatiques. Notre partenariat nous a permis de construire ensemble des outils vulgarisés, de différents types, dans un langage d’affaires. Nous recommandons leur expertise.

Gwénaëlle Paque
Spécialiste en mobilisation et transfert des connaissances
Ouranos
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Ouranos

Communication tools to better understand adaptation to climate change and take action

Creation of strategic knowledge tools
Creation of strategic knowledge tools
Creation of strategic knowledge tools
CONTEXTE

Ouranos is a consortium of scientists specializing in adapting to climate change. In recent years, Ouranos has carried out several major studies and research with the tourism industry. They revealed the importance of supporting and equipping managers with decision-making tools to build a more resilient and efficient tourism economy in the medium and long term.

DÉMARCHE

Ouranos drew on TouriScope's expertise to co-create and disseminate communication tools on adapting to climate change. These tools, whose content is mainly derived from tourism industry-specific research and studies carried out in recent years, aim to inform different audiences such as tourism development organizations, managers and municipalities, in order to help them integrate climate change into their future strategic vision.

TouriScope has thus accompanied Ouranos in the popularization of this scientific content and in the search for the best tools to keep them operational and useful for the various tourism players.

These tools have taken the form of:

- Articles such as "Did you know that...?"
- Case studies highlighting forward-thinking managers  
- Thematic leaflets (outdoors, urban, winter, etc.)

RÉSULTATS

The development of these different tools aims to facilitate appropriation by managers of the knowledge about climate change that will ultimately contribute to informed decision-making at different levels (strategy, operation, investment) and the emphasis of innovative actions.

Ouranos Tourism Program Information Toolkit

Photo credits: Îles-de-la-Madeleine © Tourisme Québec/ Mondoux, Louise

Ouranos, Consortium régional sur les changements climatiques au Québec, avait pour mandat avec le Ministère de tourisme de produire des outils de communication pour sensibiliser l’industrie touristique aux changements climatiques. Notre partenariat nous a permis de construire ensemble des outils vulgarisés, de différents types, dans un langage d’affaires. Nous recommandons leur expertise.

Gwénaëlle Paque
Spécialiste en mobilisation et transfert des connaissances
Ouranos
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