Uniting to promote the Acadian identity

Diagnosis 
Strategy and Development plan
Diagnosis 
Strategy and Development plan
Diagnosis 
Strategy and Development plan
CONTEXT

The Musée des Acadiens des Pubnicos and the Historic Acadian Village of Nova Scotia are two flagship tourist attractions that have attracted visitors from the province and abroad for many years.The two are strongly united in their vision, their mission and their common desire to promote local history and Acadian culture.  

Building on this, a merger was proposed in order to pool the strengths of each. The two organizations commissioned TouriScope to help them evaluate different possible merger scenarios.

APPROACH

To carry out the analysis, TouriScope proposed a two-pronged approach:

- Interviews with stakeholders involved in the project,

- A co-creation workshop animated with Design Thinking techniques that made it possible to collectively choose the governance, management, and common vision models for this new project.

The selected scenario was accompanied by recommendations and an implementation plan to ensure the success of the merger.

RESULTS

The mandate led to the drafting of an action plan for the implementation of the merger scenario chosen collectively. Meeting with key stakeholders identified a common vision and objectives that unite the two organizations. Ultimately, the merger of the two organizations should make it possible to:

- Promote the uniqueness of local Acadian culture,

- Create a structured network of Acadian offers with complementary activities,

- Attract more visitors to the region,

- Integrate a library into the current offer,

- Pool human and financial resources between the two organizations,

Photo : Historical Village of Nova Scotia

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Musée des Acadiens de Pubnicos

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Tourism, Heritage and Culture Department of New-Brunswick

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Uniting to promote the Acadian identity

Diagnosis 
Strategy and Development plan
Diagnosis 
Strategy and Development plan
Diagnosis 
Strategy and Development plan
CONTEXTE

The Musée des Acadiens des Pubnicos and the Historic Acadian Village of Nova Scotia are two flagship tourist attractions that have attracted visitors from the province and abroad for many years.The two are strongly united in their vision, their mission and their common desire to promote local history and Acadian culture.  

Building on this, a merger was proposed in order to pool the strengths of each. The two organizations commissioned TouriScope to help them evaluate different possible merger scenarios.

DÉMARCHE

To carry out the analysis, TouriScope proposed a two-pronged approach:

- Interviews with stakeholders involved in the project,

- A co-creation workshop animated with Design Thinking techniques that made it possible to collectively choose the governance, management, and common vision models for this new project.

The selected scenario was accompanied by recommendations and an implementation plan to ensure the success of the merger.

RÉSULTATS

The mandate led to the drafting of an action plan for the implementation of the merger scenario chosen collectively. Meeting with key stakeholders identified a common vision and objectives that unite the two organizations. Ultimately, the merger of the two organizations should make it possible to:

- Promote the uniqueness of local Acadian culture,

- Create a structured network of Acadian offers with complementary activities,

- Attract more visitors to the region,

- Integrate a library into the current offer,

- Pool human and financial resources between the two organizations,

Photo : Historical Village of Nova Scotia

No items found.
Ministère du Tourisme, Patrimoine et Culture du Nouveau-Brunswick

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