Westboro
A market study for the condo-camping concept in Quebec
Westboro Mortgage Investment Corp. wants to develop a 1,400-acre vacation complex concept in the Coulonge Gorge in the Ottawa Area. The camping-condominium concept they envision is well established in the United States, but remains to this day a business model with little presence in Quebec. This is why investors have sought the services of qualified consultants familiar with the camping and tourism sector to estimate the size of potential buyers market for their sites.
To measure the level of interest in this innovative concept, TouriScope has:
- Conducted a survey of a sample of 700 respondents made up of RV campers living within a 120 km radius
- Conducted interviews with key camping stakeholders in Ontario and Quebec
- Presented a review of the competitive and business environment, including similar examples and challenges to overcome
This approach confirmed the project's market opportunity. It provided an accurate assessment of the potential pool of buyers and their demographic profile in order to make substantial recommendations. As a result, the confidence of partners and investors has been strengthened and decision-making facilitated.
Photo credit: Unsplash © Hanson Lu
In my opinion, this firm is perhaps the best-specialized tourism/recreation research entity in Québec.
