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Editorial of January 18, 2023
To start 2023, I chose to talk about the experience behind every tourist trip. This subject is inspired by a Road trip lived last summer. As a family, we decided to take the longest route to Manitoba. But why would you ask me? The experience now allows me to answer them more clearly. Along the way, I discovered what the shortest path can't offer: taking the true measure of our country, its size and everything that makes it up. I slept in areas that I would not have chosen as a destination, but that were worth living in. I ate at places that are not so much Instagrammable, but authentic. I was able to better understand the territory through historic monuments such as that of Terry Fox in Thunder Bay, the strong presence of the forest industry in Kapuskasing or the imposing open pit mine in Malartic.
As I listened, I heard the languages, the expressions. By opening my eyes, I was able to see the faces of all these communities. For my part, I adhere to the principle that the journey is not only limited to the destination, but that the road traveled also brings us its share of stories and wonders.
As you will read in our selection of articles, this is especially true for those who travel in electric cars, who often combine business with pleasure during their stops to recharge. It is a pillar of Slow tourism. It is also an important aspect to consider in the development of any sustainable mobility project, as demonstrated by our Touriscope article on the subject. It can even be an asset for recruiting staff. Happy reading!
Original TouriScope article
How to develop good sustainable tourist mobility projects?
Faced with the numerous environmental challenges associated with private cars, how to encourage tourists to travel in other ways? The subject is important since promoting sustainable means of transport is one of the pillars of the action plan for responsible and sustainable tourism of the Quebec Ministry of Tourism. In addition, Travel is an important part of the customer journey. For tourists, it is not only a question of going from one place to another, it is also a way of discovering the territory and having an experience there. However, transportation habits are entrenched and not easy to change. In this context, how can good sustainable mobility projects be developed? Caroline, an expert in responsible tourism development, summarizes for you the content of the magazine Espace devoted to this subject. Follow this link to read the complete article.
Elsewhere on the web
Soft mobility initiatives to discover
Here is a summary of French initiatives to consult for those interested in soft mobility in the territories. We are talking here about tourist trips without a car to promote the exploration of territories in fashion. Slow tourism. With the socio-ecological transition under way, experts expect to see services like this one, as well as carpooling, carsharing, etc. develop outside major urban centers in less densely populated areas. Indeed, these modes of transport collectively make it possible to optimize the use of resources and to reduce its environmental footprint. For individuals, they save money.
A whole dossier on the Slow tourism !
To support the development of slow tourism in France, the Direction Générale des Entreprises offers a toolkit intended for businesses and operators of tourism projects. In particular, this toolbox contains tutorials, and aims to support the transition to slow tourism. By definition, this way of traveling favors slow rhythms, for a more immersive experience. One of its pillars is to encourage the practice of soft mobility, thus contributing to the reduction of CO2 emissions.
According to a study by Booking.com cited there, 62% of international tourists surveyed in 2019 want to take a trip during which travel is an integral part of the stay experience. All the more reason to be interested in our topic of the day!
Attract the Road Trippers In an electric car
Travel Oregon has brought great itineraries to the market for EV drivers. This American state has one of the best networks of charging stations and highlights it through Oregon Electric Byways, that crisscross its panoramic roads, between rural and urban landscapes. By the way, Travel Oregon has no shortage of recommend the addresses of eco-responsible businesses. According to Bornes Quebec, “This clientele is an interesting niche, considering that 92% of EV drivers spend money in local businesses (restaurants, hotels, shops, etc.) while charging their vehicle. ” Good to know: as part of Explore Quebec, travel agencies have offered electric car tours in the last 2 years.
Sustainable mobility solutions to be implemented now
Today, it is imperative to focus on sustainable mobility solutions. Doing your part in the fight against climate change is not the only reason. Indeed, being accessible by a greater diversity of modes of transport is a proven lever of attractiveness for the workforce, and for customers too! Here is a complete guide to implementing various measures, including step-by-step implementation steps.
Our sustainable tourist mobility projects
Sustainable tourist mobility is an important theme in several mandates on which our team is currently working. When specialized expertise is required, we collaborate, among others, with momentum - transport consultants. Contact us to discuss your needs!
Our services
Do you have a tourism project?
Touriscope, in collaboration with other partners specialists can help you!
- Market study
- (pre) feasibility study
- Study of opportunities and development potentials
- Etc.
Another need? Contact us, we will be happy to discuss it!