Consultant service: Touriscope provided expertise on several mandates: Strategic intelligence, Data collection from members, Survey on the financial impacts of COVID-19, Conferences, in particular on sustainable tourism.
CONTEXTE
The Association of Receptive and Package Agencies of Quebec (ARF-Quebec) brings together more than 80 receptive and tour operators specializing in Quebec who also operate throughout Canada and North America, as well as numerous tourism partners. One of the association's business priorities is to demonstrate the impact of the Quebec distribution network in the economic and tourism development of Quebec and Canada. In addition, it is committed to supporting its members by participating in the development of innovative products. To do this, it wishes to focus on the creation and transfer of strategic knowledge to its members and partners.
APPROCHE
Touriscope has provided its expertise within the framework of several mandates:
- Conference on the sustainable and eco-responsible tourism market at an annual conference
- Conference on 2018 data from surveys conducted among members of the association and tour operators, wholesalers and receptive agencies from outside Quebec
- Strategic watch on news and trends in the distribution network during the COVID-19 crisis
- Survey among ARF-Quebec members in order to measure the financial impact of the COVID-19 crisis on their activities
- 2019 data collection from Canadian incoming agencies and tour operators
RESULTS
In particular, the work of Touriscope allowed ARF-Quebec to:
- Raise awareness among its members about the opportunities of eco-responsible tourism as a driver of economic development
- Have indicators that demonstrate the value of the incoming and outgoing agency sector on the Quebec and Canadian tourism scene
- Measure the impact of Covid-19 on the activities of its members in order to support its requests for financial assistance from the government
CREDITS
Photo: Annie Spratt sur UnSplash