Illuminate the tourism landscape
Collectively increase the attractiveness of destinations and their communities for visitors and residents.
Collectively increase the attractiveness of destinations and their communities for visitors and residents.


Innovating and positioning yourself well in your business environment requires a detailed understanding of its realities, the involvement of the various players and a constant desire to adapt.
LEARN MOREBuilding a framework
The world of tourism is ever-changing, and its customer bases and stakeholders evolve quickly. Knowledge is key to being at the forefront and making informed decisions.
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Listen and act
Developing a relationship of trust based on listening and sharing makes it possible to identify effective solutions adapted to your needs. Let's build on your strengths to progress.
LEARN MOREDiscover how Quebec's new Sustainable Tourism Growth Strategy 2025-2030 focuses on mobilizing local communities to revitalize regions and rethink tourism development in a sustainable and inclusive way.
read MoreOur thematic watch bulletin, which looks at 2023, and the opal governance approach.
read MoreLocal customers: how to attract this new tourist clientele coveted by businesses? 1- Understand their motivations 2-Review your offer 3-Communicate
read MoreTourism: New management models, diversification of the offer, support for innovation... so many strategies to adapt to climate change.
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