Illuminate the tourism landscape
Collectively increase the attractiveness of destinations and their communities for visitors and residents.
Collectively increase the attractiveness of destinations and their communities for visitors and residents.


Innovating and positioning yourself well in your business environment requires a detailed understanding of its realities, the involvement of the various players and a constant desire to adapt.
LEARN MOREBuilding a framework
The world of tourism is ever-changing, and its customer bases and stakeholders evolve quickly. Knowledge is key to being at the forefront and making informed decisions.
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Listen and act
Developing a relationship of trust based on listening and sharing makes it possible to identify effective solutions adapted to your needs. Let's build on your strengths to progress.
LEARN MOREOur thematic newsletter on the winter tourist experience. Many Canadians don't do any outdoor winter activities. Ideas for breaking down barriers.
read MoreOur thematic newsletter on equity, diversity and inclusion (EDI)
read MoreThis tool makes it possible to refine the profile of target marketing customers or even the stakeholders of an organization or a project.
read MoreVisualize your environmental and social impacts at first, then identify opportunities to make your business model more sustainable.
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