Illuminate the tourism landscape
Collectively increase the attractiveness of destinations and their communities for visitors and residents.
Collectively increase the attractiveness of destinations and their communities for visitors and residents.


Innovating and positioning yourself well in your business environment requires a detailed understanding of its realities, the involvement of the various players and a constant desire to adapt.
LEARN MOREBuilding a framework
The world of tourism is ever-changing, and its customer bases and stakeholders evolve quickly. Knowledge is key to being at the forefront and making informed decisions.
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Listen and act
Developing a relationship of trust based on listening and sharing makes it possible to identify effective solutions adapted to your needs. Let's build on your strengths to progress.
LEARN MORESustainable tourism: travelers are looking for sustainable offers, but lack information. 3 tourism strategies: positioning, package, certification.
read MoreThere is a plurality of Francophone cultures across Canada, but this wealth has only been highlighted in recent years by the Canadian tourism industry.
read MoreOur May 2022 thematic newsletter on organizational resilience with inspiring examples in tourism, especially in the context of overtourism and climate change.
read MoreLet's start by defining the socio-ecological transition and then let's continue with six levers that tourist organizations have at their disposal to promote reconnection to the territory and its inhabitants.
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