Find here the contents shared in our May 2022 thematic newsletter.
Editorial of May 17, 2022
Since the start of the Covid-19 health crisis, the question of the resilience of the tourism industry has taken on a lot of importance. Indeed, the global health crisis has forced tourism businesses to readjust to this new reality where travel restrictions, visitor quotas, and the deferral of events and shows are common.
However, the subject of resilience in tourism is not new. The link between climate change and climate change has been explored long before. It is especially with the shift towards sustainable tourism that resilience has become a characteristic of sustainability. Resilience and sustainability work together insofar as it involves maintaining the diversity of an ecosystem, managing the unpredictable events that impact activities, and adapting to risks.
It is also about trying to understand when, where, and how it is possible to intervene. Thus, the integration of resilience in this post-covid period does not have a negative connotation, quite the opposite! This is an opportunity for us, actors in the tourism industry, to turn this crisis into an opportunity; by adopting new management habits, by stimulating innovation and by promoting solidarity between individuals and between organizations.
Today, the objective of this newsletter is precisely to send you a positive message about the future that is taking shape for the tourism industry by bringing you some inspiring resilience initiatives!
Original TourScope item
Resilience and Adaptation to Climate Change
This article On the adoption of new practices for the management of tourist sites in connection with climate change was written by Camille Derelle Aubut in 2018. It still resonates strongly today. It presents resilience and sustainable development initiatives that have already been implemented throughout Quebec. Rethinking existing management models, designing alternative offers and supporting innovation are all examples of first steps towards the need for the tourism industry to adapt in this post-COVID-19 period.
Elsewhere on the Web
Recovering the impacts of overtourism
Being resilient sometimes requires making drastic decisions. Because of overtourism, The Paradisiacal Beach of Maya Bay, located in Thailand, was closed to visitors for 4 years. With a loss of almost 80% of its corals, an ecological recovery period has been determined. Recently reopened, the beach is on the road to healing. Tourism can damage ecosystems, but ecosystems can recover. What lessons can local natural site managers learn from this? In any case, prevention is better than cure!
How can crises be transformed into opportunities?
Resilience gives us the possibility to react, without returning to the initial state, to convert the test into an opportunity to chart a new path, to adapt. This article Organizations in particular to become aware of their strengths, to stimulate innovation, but also to seek solidarity and mutual assistance between teams and organizations.
Montreal: Resilience at the Service of a Harmonious Destination
Tourisme Montréal focuses on resilience in its “Harmonious Destination” plan! Indeed, resilience has been identified as one of the pillars of its sustainable tourism intervention framework, particularly for the economic reconstruction of the destination. While prioritizing health security and the confidence of travelers, Tourisme Montréal advocates economic agility in order to be able to adapt to rapid and sudden changes. Among its actions, the organization wants to promote local purchasing and promote responsible sourcing for tourism businesses. In addition, it wishes to contribute to the adaptation of tourism businesses in the face of climate change.
And here are two more sources of inspiration that we didn't want to fail to share for those who want more!
- Tea BC Tourism Resiliency Network and its Stories of Resilience content series.
- The collection of success stories Innovation and resilience in the arts, culture and heritage in Canada.
Our projects
Support the development of the Charlevoix Train
The Train from Charlevoix is a perfect example of resilience in industry. Before him, two tourist trains operated on this railway, but both had to stop operating. Since the resumption of activities, Réseau Charlevoix, the organization in charge of operations, has faced challenges of reputation, social acceptability and sustainability. The last two years have marked a turning point and today the Train can pride itself on being one of the main products that appeal to the destination.
Touriscope had the chance to support them in this major shift by carrying out an opportunity study that confirmed the development potential of the offer and the relevance of positioning itself as a solution to various challenges experienced in the destination, in particular in terms of accessibility. Thus, Réseau Charlevoix can now assert its role as a key tourism player in developing the attractiveness of the destination. Click to find out more about the context and steps of the process.
Our services
Do you have a tourism project?
Touriscope, in collaboration with other specialized partners, can help you! Learn more about Our services here.
- Market study
- (pre) feasibility study
- Study of opportunities and development potentials
- Etc.
Another need? Contact us, we will be happy to discuss it!
Featured image: Bogdan Kupriets on Unsplash