Find here the contents shared in our January 2022 thematic newsletter
Editorial of January 25, 2022
Winter inspires me. It delights my contemplative side as much as my need to move! The extraordinary light of sunny days, the promise of adventure of the snowflakes that accumulate... I dream of it! I would go so far as to say that when you love winter, you are frankly happier! Ask the inhabitants of the 7 cities in the spotlight in our 2nd article!
However, this Study by Adventure Ecotourism Quebec, tells us that 27% of Quebecers never do outdoor winter activities, and 37% do so less than once a year. These numbers give us pause for thought. How can barriers be broken down?
First, we must deconstruct the idea that in winter, we will necessarily be cold. This is what Tourism Alberta strives to do through its winter campaign in the 3rd article. For its part, the Kivi Regional Park in Ontario has set up a donation program to provide free access to the less fortunate who request it.
I end this editorial with a thought for operators who are facing a shortage of staff this winter. In order to prepare your staff recruitment and retention strategy, we present to you on our blog the inspiring example of the Cap Jaseux Adventure Park.
Original TouriScope article
Employee experience in the recruitment service
Have you heard about of operators who had to reduce their opening hours or their services due to the lack of staff this winter? The challenges of recruiting and retaining employees that we already knew were exacerbated by the pandemic. It's a good idea for the coming summer season. We saw in an article published recently by the ASSQ How Quebec ski resorts are innovating to better recruit.
On our blog, we present to you An inspiring example of the Cap Jaseux Adventure Park.
Elsewhere on the web
7 cities that celebrate winter like no one else!
Discover 7 inspiring North American and European cities who have chosen to celebrate winter rather than endure it. Concerts, markets, family activities and winter sports - these activities, which one guesses are intended for residents first and foremost, instill a palpable dynamism that quickly seduces visitors.
When winter rhymes with heat
Nobody likes to be cold. That's why, in this advertising campaign toolkit, Alberta Tourism Teaches us how to talk about winter in a warm and bright way. From advice for choosing photos to vocabulary (in English), tourism actors from all walks of life will find concrete recommendations applicable in their own communications.
Making nature accessible thanks to a dedicated fund
Unfortunately, many winter sports have significant barriers to entry: the need to buy or rent equipment, expensive access fees, geographical remoteness, etc. The initiative of this Ontario Regional Park aims to make the outdoors accessible to those who cannot afford it. This example of social involvement in tourism inspires us. And you, what are you doing to allow as many people as possible to experience the benefits of your activities?
Our projects
Camille Derelle Aubut is currently supporting SMEs on the famous Cabot Trail in Nova Scotia in the development of a winter tourism offer. Indeed, Destination Cape Breton has been working since 2015 to develop tourism during the cold season and the progress is real. The new brochure Winter Adventure Guide attests to this. We like the presentation of activities by itinerary, which is particularly suited to the needs of visitors at the planning stage.
Our services
Do you have a tourism project?
Touriscope, in collaboration with other specialized partners, can help you! Learn more about our services here
- Market study
- (pre) feasibility study
- Study of opportunities and development potentials
- Etc.
Another need? Contact us, we will be happy to discuss it!
Photo in the front page: Simon Berger on UnSplash