Personas

AUTHOR

Putting a face on a target group

Gather everything you know about your target customers or project stakeholders to create fictional individuals with a name, photo, social life, and personality traits. The persona is built from quantitative data (socio-demographic data, survey data, etc.), but also qualitative data that can be perceptions or elements gleaned during interviews.

This tool will allow you to refine the profile of your targets by adding depth to their expectations and needs.

You want to use the personas for your project?

Download our practical and editable tool for free here!

Fichier téléchargeable sur les personas de vos clients

Image Credit: Shutterstock

‍

POSTED

9/13/2021

RESOURCES
‍‍ENLIGHTEN YOUR IDEAS

Personas

This tool makes it possible to refine the profile of target marketing customers or even the stakeholders of an organization or a project.

From farm to fork, Slovenian success in sustainable agrotourism

Good practice - The Ljubljana Tourism Office has won its bet to make local products accessible in the restaurants of major hotels.

How to properly design sustainable tourism products?

Explore the disconnect between intention and action in sustainable travel as we dissect obstacles and offer solutions.

2020 in retrospective - tourism trends and challenges

Importance of data, the need to reinvent oneself, strengthened trends, new coveted customers, HR challenges & health and safety above all.