Personas

AUTHOR

Putting a face on a target group

Gather everything you know about your target customers or project stakeholders to create fictional individuals with a name, photo, social life, and personality traits. The persona is built from quantitative data (socio-demographic data, survey data, etc.), but also qualitative data that can be perceptions or elements gleaned during interviews.

This tool will allow you to refine the profile of your targets by adding depth to their expectations and needs.

You want to use the personas for your project?

Download our practical and editable tool for free here!

Fichier téléchargeable sur les personas de vos clients

Image Credit: Shutterstock

‍

POSTED

9/13/2021

RESOURCES
‍‍ENLIGHTEN YOUR IDEAS

Focus on creativity and sustainable development

Our April 2022 thematic newsletter on raising awareness and adapting to climate change, in particular with the Climate Fresque. As well as the link between vacation and creativity.

When 2 companies meet to discuss their shared challenges

TourScope and O Strategy, 2 similar non-competing companies, used the open forum method to be more creative in solving problems.

Lean, Six Sigma, Design Thinking and Agility: the inseparables of a successful customer experience

Best practice - All of these approaches can coexist and be adopted by tourism organizations looking to improve the customer experience.

Personas

This tool makes it possible to refine the profile of target marketing customers or even the stakeholders of an organization or a project.