Personas

AUTHOR

Putting a face on a target group

Gather everything you know about your target customers or project stakeholders to create fictional individuals with a name, photo, social life, and personality traits. The persona is built from quantitative data (socio-demographic data, survey data, etc.), but also qualitative data that can be perceptions or elements gleaned during interviews.

This tool will allow you to refine the profile of your targets by adding depth to their expectations and needs.

You want to use the personas for your project?

Download our practical and editable tool for free here!

Fichier téléchargeable sur les personas de vos clients

Image Credit: Shutterstock

‍

POSTED

9/13/2021

RESOURCES
‍‍ENLIGHTEN YOUR IDEAS

Demystifying the use of digital traveller data

Destinations must compile and analyze data on current and potential visitors to their territory: issues, challenges and examples of good practices around the collection and management of customer data.

The climate is changing, and you?

Tourism: New management models, diversification of the offer, support for innovation... so many strategies to adapt to climate change.

Focus on creativity and sustainable development

Our April 2022 thematic newsletter on raising awareness and adapting to climate change, in particular with the Climate Fresque. As well as the link between vacation and creativity.

FFOM matrix

The Strengths Weaknesses Opportunities Threat Matrix (FFOM or SWOT in English) makes it possible to draw up a portrait prior to strategic planning.