Personas

AUTHOR

Putting a face on a target group

Gather everything you know about your target customers or project stakeholders to create fictional individuals with a name, photo, social life, and personality traits. The persona is built from quantitative data (socio-demographic data, survey data, etc.), but also qualitative data that can be perceptions or elements gleaned during interviews.

This tool will allow you to refine the profile of your targets by adding depth to their expectations and needs.

You want to use the personas for your project?

Download our practical and editable tool for free here!

Fichier téléchargeable sur les personas de vos clients

Image Credit: Shutterstock

‍

POSTED

9/13/2021

RESOURCES
‍‍ENLIGHTEN YOUR IDEAS

Hybrid places and tourism, a necessary network

Mixed uses, hybrid places, third places that meet the needs of the community... The tourism sector should be a little more interested in these trends.

Lean, Six Sigma, Design Thinking and Agility: the inseparables of a successful customer experience

Best practice - All of these approaches can coexist and be adopted by tourism organizations looking to improve the customer experience.

Spotlight on Francophone tourism and cultural communities in minority situations

Our thematic newsletter on French-speaking tourism and in cultural minority communities.

FFOM matrix

The Strengths Weaknesses Opportunities Threat Matrix (FFOM or SWOT in English) makes it possible to draw up a portrait prior to strategic planning.