Personas

AUTHOR

Putting a face on a target group

Gather everything you know about your target customers or project stakeholders to create fictional individuals with a name, photo, social life, and personality traits. The persona is built from quantitative data (socio-demographic data, survey data, etc.), but also qualitative data that can be perceptions or elements gleaned during interviews.

This tool will allow you to refine the profile of your targets by adding depth to their expectations and needs.

You want to use the personas for your project?

Download our practical and editable tool for free here!

Fichier téléchargeable sur les personas de vos clients

Image Credit: Shutterstock

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POSTED

9/13/2021

RESOURCES
‍‍ENLIGHTEN YOUR IDEAS

Consulting residents, a must today!

2 reasons to consult residents: Orienting tourism development/evaluating perceptions and social acceptability of an activity or project

The ABC of a seduction operation with residents

Local customers: how to attract this new tourist clientele coveted by businesses? 1- Understand their motivations 2-Review your offer 3-Communicate

Impact of the pandemic on the outdoor activities of residents of the Maritimes

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