Putting a face on a target group
Gather everything you know about your target customers or project stakeholders to create fictional individuals with a name, photo, social life, and personality traits. The persona is built from quantitative data (socio-demographic data, survey data, etc.), but also qualitative data that can be perceptions or elements gleaned during interviews.
This tool will allow you to refine the profile of your targets by adding depth to their expectations and needs.
You want to use the personas for your project?
Download our practical and editable tool for free here!
Image Credit: Shutterstock
POSTED
9/13/2021